While many customers get their product and service information from advertising, tradeshows, sales calls, and personal and professional networks, there are over 2 billion internet users in the world, according to reports from Nielsen Online. This has a great impact on the strategies used in marketing.

Infrastructure Marketing Solutions Manager Jacinta Hannaford said that this creates an exciting opportunity for businesses in the trenchless.

“Properly blending traditional marketing tactics, such as advertising, with new tactics, such as producing online educational resources and articles, can produce strong sales leads and growth results,” said Ms Hannaford.

“However, Trenchless Technology companies don’t always use these new tools, either due to being unable to keep up with rapid changes in marketing, or lack of resources.”

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To help trenchless businesses of all sizes understand the how, what and why of advertising, Infrastructure Marketing Solutions has produced a whitepaper called How to effectively market your business in trenchless.

Ms Hannaford said that this resource helps businesses in the industry understand how to create strategic plans, and select sound tactics and promotional channels.

The whitepaper includes:

  • The marketing fundamentals
  • Planning your marketing
  • 10 strategies for marketing
  • The most effective marketing channels
  • The importance of research and measurement
  • Marketing plan template.

Paid subscribers to Trenchless International can receive the whitepaper by emailing .(JavaScript must be enabled to view this email address)