2. Social media
Social media can be used effectively to boost your company’s online presence; however, with so many media platforms available, it is important to make sure your strategy is effectively integrated across
Employing social media can help you to cross promote products or events, to source new clients and to redirect traffic to more informative sources such as your website.
While social media may not be for everyone, it is worthwhile investigating how to use platforms such as Facebook, Twitter, LinkedIn and YouTube. There are many online guides that take an introductory and advanced approach to teaching new companies or businesses how effective social media can be.
Social media is an interactive forum, where the site owner and site visitor together create the content of the medium. It is therefore a great opportunity to respond to clients, and to evaluate how effective your services and products are to clients.
Remember, when using social media it is better to use one platform well, as opposed to using many poorly.